1.
NG KOK WAH J. Dissecting the Synergistic Effects of Social Media Interaction, Consumer Innovativeness, and Cognitive Behavioral Constructs on Health-Protective Outcomes: A Multi-Dimensional Exploration of Digital Marketing Strategies in the Healthcare Sector in SDGs. GHS. 2025;2(1):36-56. doi:10.63456/ghs-2-1-13